Whether you run a small family owned and operated fun center or a million dollar revenue generating festival we all have the same core goals- To gain and KEEP our customers.  So, if our goals are all the same and we can all agree that customer service is integral to the success of our ventures then why do so many fall short? In preparation for this blog I did a lot of research, called many different companies and sure I stalked our internal customer support agents like no tomorrow and here’s what I’ve come up with. Some companies just get distracted, they focus so much on closing the sale, or delivering the end product that customer service is put on the back burner, sadly this can have huge ramifications.

The year is 2016 soon to be 2017 and things move fast, much faster than they did 20, 15 or even 5 years ago, I mean just look at the way technology is advancing and with blogs, reviews and testimonials customers have access to share their most honest experiences with the world. It’s up to us to make sure that those experiences are positive.  Here’s our tips on how to make the most out of your customers experience.

1. Always try to set and achieve high service standards
In the words of Buzz Lightyear: “To infinity and beyond!” Go beyond basic and expected levels of service to provide your customers with desired and even surprising service interactions. Make sure that your business is the standard for service and excellence and then take steps to go beyond that.

2. See the world from each customer’s point of view
We get so caught up in our own world that we lose sight of what our customers actually experience. (Remember a few paragraphs up my research results) Be sure to put yourself in your customer’s shoes only then will you see what you look like from the ‘other side’. This is what your customers experience every day.

3. Appreciate the negative comments that you receive from your customers.
Im sure you’re thinking “WHAT!!! She’s insane!” but hear me out. Customers with complaints can turn out to be your best allies in improving your business. Customer comments/feedback (and not just the nice ones) are the key to improving your service. The more you know about how and why your customer felt the way they did the more incite you have on making your business better.

4. Use your strengths to differentiate your business from your competition.
Some might see this as more of a sales aspect but that’s the point of all of this, sales and customer service should really be hand in hand. The quality of service you offer can really strengthen your business over time. Remember, there are a ton of businesses, events, festivals, fairs etc. just like yours and even if your price and products are reasonable and up-to-date you can bet your competitors’ are too. In order to stand out from the clutter, you will need to provide your customers an exceptional service that makes your customer loyal to your brand and not others. This way when your competitors offer some sort of discount or price cuts-and trust me- they will! Your customers are likely to stick with you as they value the ‘exceptional service’ that you provide.

So there you have it, customer service at its finest. It’s not always easy, especially when we live in a world where “the customer is always right” but it is up to each member of the team to make sure that we provide the best customer experience possible.